PopUp Hotels  data management and cookies policy


PopUp  respects your privacy and the right to control your personal information. We will be completely transparent with what information we collect and why, and we will handle it as securely as possible.


PopUp Hotels ("PopUp”) Privacy Policy describes what information we collect, what purpose, how you can control your information and how to contact us. This Privacy Policy applies when you use, web pages, and services contained in a website managed by the Company. PopUp is responsible for personal data in accordance with these terms and is responsible for processing according to current regulation.


Here's a summary of what's happening on the site during your visit:

We track customers' web activity in order to provide better experiences with regard to the use of our sites and services. This is done with the help of cookies, these cookies contain no other personal information and the information is used only in aggregated form for statistics.

We collect your personal data on special occasions for the purposes of market communications and customer communications

We perform automatic profiling based on web activity, and your profile can be used for market purposes

What is  personal data?


Personal data is all information directly or indirectly (i.e, together with other information) can be linked to you, such as name, image, social security number, IP address and email address.


Personal data we collect and manage


We collect the information primarily from you as a customer. Examples of personal information we collect are your name, contact details, such as cell phone number and email address.


PopUp  registers or may register your personal information when you:


  • Visit our website or our platforms in social media.
  • Participates in our marketing activities or customer surveys.
  • In other ways, we communicate with us, for example via the contact form.


When you communicate with us

You can choose to communicate with us in many different ways, such as via social media, the contact form or calls and mail.

When communicating with us, we handle data that you provide to us, for example:

  • Name and contact details
  • Information about your point of view, question or matter.


We handle your personal information to:

  • Answer questions and manage your case, eg remedy errors, handle complaints and questions about lost goods.
  • Deliver ordered information.
  • Improve our services and the information we provide and publish on our website 

The legal basis for handling: We handle your personal information for our and your legitimate interest in handling your case (Legitimate Interest).


Storage time: We save your personal data for up to 12 months after the end of the case to ensure traceability in your communication with us.


When you participate in market activities or customer surveys


In conjunction with marketing activities (lectures, competitions, campaigns, podcast recording, etc.) or in connection with customer surveys (surveys and interviews, by telephone) we handle the information you provide to us, including names and contact details.


We handle your personal information to:


  • Manage your marketing activities or customer survey, including feedback and the like.
  • Create reports and other material.
  • Inform and offer you new market activities and customer surveys
  • Obtain statistics from market activities and customer surveys, in order to improve our services 

The legal basis for handling: We handle your personal data for our and your legitimate interest as described above (Legitimate Interest) and in support of the completion of contract for the administration of competitions. If our treatment requires your consent, we will obtain your consent before the treatment begins.


Storage time: We will save your personal data as a starting point for 1 month after completion of activity.


When using our website


When you visit our website, we deal with:


  • Information on how you integrate with and use our website.
  • Information about your visits to our websites, through so-called cookies. For more information on cookies, see About Cookies below.


We handle your personal information to:


  • Provide digital tools and services
  • Give support.
  • Maintain, test and improve our digital tools and services
  • Detect and prevent security attacks, such as virus attacks 

Storage time: We save your personal information for 1 month after using our digital channels.


When we have a legal obligation

In addition to what is described in the above paragraphs, in some cases, we handle your personal information when we are required by law, for example due to our accounting obligation, or at the request of the authority.


The legal basis: When we handle your personal data because we are required by law, we do so in support of a legal obligation.



Your integrity is important to us and therefore we put security in focus. We take steps to protect your data in accordance with the Data Protection Regulation and established guidelines for information security. This means that we have routines and rules on data protection, for example, that we send your information safely and ensure that the staff only have access to the information they need to perform their work. We also log events in our IT systems and archive data without searchability when your personal information needs to be stored for a long period of time (for example, according to the Accounting Act).

Collection with consent


By filling out a form of consent on the website (eg subscribing to newsletters, sharing offers, etc.), you agree that your personal information (such as your name, phone number and e-mail address) may be used for the purpose of Exposed to where you are asked to fill in your personal information.

When you visit our website, you also get the option to accept or decline the use of cookies, both called first-party and third-party cookies. Such cookies follow you and your surf behavior in order to offer you marketing based on your behavior.

How we use collected information


PopUp  processes personal information mainly for the purposes stated below and for any additional purposes stated at the time of collection:


  • To enable good customer service and follow-up, like managing your requests, correcting incorrect information or sending information you have requested e.g. Newsletters, quotes or the like.


  • Information on ordering a service is stored and analyzed, as well as the basis for offers and discounts as well as promotion of both general and targeted nature;


  • In order to manage customer profiles, conduct analyzes and market research;


  • For system administration and for obtaining statistical data about our users' behaviors and patterns. This can not identify an individual person but occurs at aggregated level;


  • To develop, deliver and improve our products and services through analysis of users' behavior on our websites.


  • Personal data is also used for analysis to perform segmentation / profiling, in order to develop targeted offers and services


  • To contact you via email or post about other offers, promotions or services that we believe may be of interest to you, please note that you may decline this promotion at any time;


  • In order to provide you with relevant recommendations, offers and custom services based on what others with similar behaviors have been interested in, what you have chosen for service, looked at and shown interest in.


  • To help us develop our website and to improve your user experience of the platforms offered by us.


  • To send important messages as communication about changes in our terms and policies;

Information that may be disclosed to third party suppliers


We can share information with other companies that process data on our behalf in order to perform our services. This can for example deal with analysis, distribution, delivery or other services to maintain and apply our terms of use and delivery terms. However, all handling of personal data always ensures high security and confidentiality.

PopUp  cooperates only with partners handling personal data within the EU / EEA or with companies that maintain the same level of protection as in the EU / EEA by, for example, have joined the so-called Privacy Shield Agreement between the EU and the United States.

Third Party


  • Hosting -


One.com A / S


Kalvebod Brygge 24.7

1560 Copenhagen V



One.com A / S is the company that provides us with our hosting services.


  • Communication -


We use WP Forms for our contact forms, it creates an easy way for both us and others to get in touch with us.

We erase submitted messages every month for closed/completed cases


Facebook Messenger / Instagram directly
Completed cases are deleted every month from Facebook Messenger as well as Instagram directly.

In addition to these third parties, the database and its contents will remain with us at PopUp . Your personal information is not forwarded by us or our representatives for the use of any third party in any form, unless we have your permission or are required to do so by law.

About cookies

We do not have any first party cookies on our website (ie. Cookies that we have placed there.) But there may be third party cookies on our websites, as well as functional cookies. These make sure that our website can function properly and is nothing that we ourselves can control in our systems. We do not use any form of Analytics tracking and can therefore not get any personal data from you visiting our website.


Social networks

Our site sometimes saves content and sharing tools from social networks, such as Facebook, Twitter, and Youtube. These suppliers may therefore use cookies on PopUp 's website. We have no access to, and can not control, these cookies or the information they collect. For more information, check the relevant third party websites, and how to opt-out.


Read more about Facebook


If you do not want to allow the use of cookies?

All browsers are different, but most are set to allow cookies to be stored. To deny permission for cookies, you can either set your browser settings to alert you at any time a browser wants to place a cookie on your computer, turn off cookies, or turn off the use of cookies we have on our website. For more information about this, see your browser's help function.


If you choose to disable cookies, you will lose several benefits on our site, and parts will not work as well as you expect visitors to. If you wish to be forgotten on our site, you will empty your cookies on our site as instructed by the browser you are using. You can opt-out by using an add-in to remove cookies that you can download for Microsoft Internet Explorer 11, Google Chrome, Mozilla Firefox, Apple Safari, and Opera. https://tools.google.com/dlpage/gaoptout?hl=en

Legal basis, storage and disclosure of personal data


By submitting data to us, you grant your permission for PopUp to register and store information about which service you purchased and processing the specified personal data for the specified purposes. As a legal basis for treatment, we will refer to compliance with the Contract, Legal Obligation, Consent and/or Legitimate Interest. If PopUp uses legitimate interest as a basis, it will only be done for the purposes stated above.

Please note that you can at any time withdraw your consent by contacting us, for contact details, see the heading, contact us.


The treatment is in accordance with current regulation and means that personal data are not retained for a longer period than necessary for the purpose of the treatment. PopUp will store your personal information as long as you are a customer with us. Data is deleted as they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected. Some information may be retained longer when required due to other legal requirements, such as the accounting law. All handling of personal data always ensures high security and confidentiality.


Your rights and choices


You have certain rights under data protection legislation. If you wish to use any of your rights, please contact us through the contact details in the next section.


  • Access to your personal information - You are entitled to receive confirmation if we process your personal information and an extract of what information is being processed
  • Request correction - You are entitled to have incorrect information corrected
  • Request to be deleted - You may, in certain circumstances, have your information removed
  • In return for treatment based on our legitimate interest and direct marketing treatment, you are entitled to oppose the processing of your personal data or to limit your treatment.
  • Data Portability Right - You are entitled to require personal data to be moved from us to another company, authority or organization. This right is limited to information provided by you.


If you would like to know more about data protection legislation and your rights, please read more here http://eur-lex.europa.eu/legal-content/SV/TXT/?uri=CELEX:32016R0679


If you consider that our processing of your personal data does not comply with data protection legislation, please contact us, see the contact details section below. You are also entitled to complain to the Data Inspectorate.


You can obtain information about which personal data are registered by writing in writing a so-called. registry extract from us.

Links to other sites


In the event that our site contains links to third party websites, websites, or materials published by third parties, these links are for information purposes only. When your personal information is shared with a recipient who is an independent personally responsible person, such as an authority, bank or other website, the recipient's privacy policy and personal data management information apply.


Contact us


PopUp Hotel AB (org.number  559135-4351) is personally responsible person for the handling of your personal data. For further information about how your personal information is handled, contact us by e-mail to:




Upon contact, we wish you to provide your name, address, e-mail, telephone number in addition to your case. Answers will be sent to your email.

This information text was last updated on May 25, 2018, and may be subject to change. If we make significant changes to the text, we will notify you within 30 days before making any changes by publishing a new version on our site.